AI Insights · Timothy · January 2023
Top 5 Music and Audio Apps Performance in New Zealand Q4 2022
Explore the performance trends of the top 5 music and audio apps in New Zealand for Q4 2022, including key metrics such as downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 music and audio applications in New Zealand displayed noteworthy trends in weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into the app market dynamics.
Ultimate Guitar: Chords & Tabs showed a steady increase in weekly revenue, starting at around $3.7K in late September and peaking at approximately $4.6K by the end of December. Weekly downloads fluctuated, with a low of 484 in mid-October and a high of 782 in the last week of December. Active users demonstrated a consistent rise, increasing from 4.5K to 4.6K over the quarter.
SoundCloud: Play Music & Songs maintained strong performance metrics. Weekly revenue consistently ranged between $4.4K and $5.9K, with the highest revenue recorded in mid-December. Downloads were relatively stable, hovering around 1.8K to 2K per week. Active users remained high throughout the quarter, with a slight dip from 123.6K to 120.1K.
Apple Music experienced modest revenue variations, from $793 to $1.1K weekly. Downloads remained consistent, with figures ranging between 384 and 576 per week. Active users displayed a minor fluctuation, starting at 6.1K and ending the quarter at 5.7K.
StarMaker: Sing Karaoke Songs exhibited a diverse range of metrics. Weekly revenue saw a significant increase, peaking at $1.9K in early December. Downloads varied, with a low of 895 in late November and a high of 2K at the start of the quarter. Active users showed some fluctuation, ultimately decreasing slightly from 5.1K to 4.6K.
Pocket FM: Audio Series had a more dynamic quarter. Revenue ranged from $395 to $754, with a peak in late November. Downloads saw a notable rise from 62 in late September to 567 by the end of December. Active users increased from 465 to 947, indicating growing engagement.
These insights, provided by Sensor Tower, highlight the dynamic nature of the music and audio app market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.